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7 Days Newspaper

This popular daily newspaper is very active on Social Media and we were asked to assist with developing a strategy whereby Social Media content was better utilised throughout the business, both on and offline.

 

7 Days Newspaper
7 Days Newspaper

The solution was fourfold

  • To use Social Hubb at all events running an ongoing “selfie” theme using the #7daysselfie. We launched this at the 2014 Dubai Rugby Sevens to great effect
  • To curate all of 7 Days Social Media output and bring it back onto the 7 Days website 
  • To engage with visitors to the 7 Days office by running a scrolling Social Hubb on screens in the main reception area
  • To use Social Hubb as a research and breaking news tool for the editorial team by tracking and showing local content using a range of #hashtags

 

We love working with 7 Days because they recognise the flexibility of the Social Hubb platform as an engagement tool for a wide variety of stakeholders, on and offline, in a corporate environment and at consumer events.

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