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Abu Dhabi Invitational

We worked with IMG to increase social media engagement around their premier Pro-Am Golf Event, the Abu Dhabi Invitational at Yas Links Golf Course.

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Abu Dhabi Invitational
Abu Dhabi Invitational

Our solution was to install Social Hubb on a large outdoor LED screen on the golf course to share all social media content published on the day of the event by players, fans, sponsors and the organisers themselves. We also added Social Hubb to the AD Invitational website to act as a digital scrapbook of the event in the run up to next years tournament.

We curated content using the #ADInvitational across Twitter, Instagram, Facebook and YouTube.

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