European Tour tasked us with increasing social noise around their famous end of year event.
Our solution was to install Social Hubb on screens around the venue throughout the 4-day tournament. Our screens included 50inch displays in the main sponsors chalet and much larger screens in the fans village.
We even ran the Social Hubb on the main scoreboard screens at the end of each day.
We curated content from The European Tour, DP World Championship, the players, fans and sponsors to create a very active Social Hubb. Over 3,000 photos were managed during the event while social media traffic using the #EuropeanTour and #RaceToDubai exceeded 250,000 tweets and posts over the 4 day period.